297 — Four Steps to Success with CRM

by Dick Lee, High-Yield Marketing With thanks to CrmGuru.com. How many ways have we tried to define CRM? Well, let me count the ways—which is almost synonymous with counting the number of definitions offered that fell flat, not to mention the even larger number that...

295 — Four Smart CRM Decisions

by David Sims, CRMGuru.com Contributing Editor Thanks to CRMGuru.com If you could sum up in one word the outcome of all smart CRM decisions, that one word would be “loyal relationships.” And anyone who thinks “loyal relationships” is two words...

294 — NEOPOST Implements KANA

KANA’s Marketing Solution Chosen for Scalability and Ability to Provide Insight Into Marketing Campaigns. KANA (NASDAQ: KANA), the leading provider of external-facing eCRM solutions, announced in May 1 that NEOPOST, a worldwide leader in mailing, addressing,...
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