Celebrating its silver jubilee, International Direct Marketing Fair, an event dedicated to the direct marketing and CRM professionals, will run from 4-6 March at Earls Court 2 in London. The event will look to the future of direct marketing (DM), with a learning...
British Airways (BA) claims to have cut its call centre costs by 95 per cent with the help of a new telephone system using technology from speech recognition company Nuance. The call centre previously operated a touch-tone telephone service, which cost BA an average...
