BT will be the first UK-based company to introduce Siebel CRM OnDemand to businesses in the UK. The new on-demand service enables small and medium-sized organisations and divisions of larger businesses to organise, manage and streamline their sales, marketing and customer service activity through a hosted environment. It can be used stand-alone to run a business or integrated with on-site deployments of Siebel enterprise applications. This gives customers the choice of running their CRM system in a hosted environment, on site, or in any combination of the two.
The service will be fully available in the first quarter of 2004, and will be marketed, sold, hosted and supported by BT. Customers will be able to access the service either as an integrated part of BT‘s existing Siebel-based Contact Central CRM portfolio, which extends the Siebel application to provide a full multimedia contact centre solution, or as a stand-alone CRM application. Companies will be able to sign up for any number of licenses they need, all at a fixed price per user per month. Trial customers will be beta testing the BT-customised version of Siebel CRM OnDemand over the turn of the year.
“There has long been a demand for an easy-to-use, quick to implement and low-cost CRM application. By providing a CRM tool that requires no up-front set-up costs or complex configuration arrangements, BT will help businesses which have previously not been able to justify the expenditure in bespoke CRM applications to compete on a level footing with those that have made those investments,” said Pierre Danon, chief executive officer of BT Retail.
BT‘s offering of Siebel CRM OnDemand is an extension of the partnership between BT and Siebel Systems. This includes BT Contact Central, the first off-the-shelf customer contact centre technology based on a combination of pure IP multimedia technology, Siebel‘s CRM software and BT ‘s integration capability and service support. It also includes a programme to deliver solutions for local governments, ranging from small district councils to large metropolitan authorities.
2003-12-02
Em Foco – Projecto