Research from Nokia commissioned to NOP Business shows that mobile email usage is set to grow 35 per cent in the next 18 months amongst businesses already using mobile phones, as enterprises seek to boost competitive advantage from increasingly mobile workforces. According to Strategy Analytics, business users generate 50 per cent of operator revenues from a user base of around 20 per cent of total mobile handsets. The Nokia research results showed 39 percent of these companies intended to provide mobile workers with mobile email access within 18 months.
“Mobile phones are already a vital tool for most businesses. Thirty-five per cent of companies surveyed said that more than half of their employees spend more than eight hours a week out of the office. With more and more workers spending time out of the office, being able to do more business on the move becomes a fundamental productivity requirement and a source of competitive edge,” Niklas Savander, senior vice president, business applications, Nokia Mobile Phones said.
Beyond mobile email, 19 per cent of businesses surveyed said they would provide access to company information systems such as company databases and intranets from mobile terminals – a growth rate of 202 per cent.
Distribution, utilities, real estate, manufacturing, financial and professional service industries will experience the most growth in usage, with utilities/agribusiness and the hotel, restaurant and catering industries predicted to have the highest mobile email penetration amongst mobile providing companies within 18 months.
Within each industry, staff in field service, sales, IT, logistics, accounts and senior management roles will be the main users, with at least 40 per cent of those companies which have workers in these jobs set to provide mobile email access.
2003-09-16
Em Foco – Empresa