KEYNOTE SESSIONS (both days)
13.00/14.00 What is the Future if CRM?, at Apex Room, chaired by José Ferrão, european managing director of Peppers & Rogers Group . Panellists are:
Tuesday, 11 Feb.
Matthew Banks, director marketing solutions, EMEA, Siebel; 
Peter Hall, regional director, Institute of Customer Service;
Mark Carlile, UK country manager of Pivotal;
David Hood, chairman of CIM Tech;
Jay Curry from CRMguru.com;
Wednesday, 12 Feb.
Gary Pugh, marketing director at Oracle;
Ann-Marie Stagg, chairman of Call Centre Management Association UK;
Mike Talbot, chief technology officer of Alterian;
David Hood, chairman of CIM Tech;
Craig Smith, editor of Marketing Magazine UK;
TECHNOLOGY FOR MARKETING
Day one: Tuesday, 11 Feb.
10.30/11.00 Email marketing Best practice e-mail marketing to increase ROI by Experian, Theatre 1.
11.10/11.40 Streaming Media Streaming media for marketing different approaches for Siemens UK, Johnson & Johnson and the RAB by Webstreaming.com, Theatre 2.
11.50/12.20 Campaign Management On target: how Home Service embraced an effective campaign management solution by Doubleclick & Home Service, Theatre 1.
12.30/13.00 Marketing Automation Revolutionise your direct marketing efforts through marketing automation, by Pivotal, Theatre 2.
14.00/14.30 Mobile Marketing Running effective marketing campaigns, by WIN & Vodafone, Theatre 2.
14.40/15.10 Data Analytics The ABCs of maximising return from your data investment, by Acxiom, Theatre1.
15.20/15.50 Customer Intelligence The reality of delivering intelligent marketing for the long term, by SmartFocus & Charles Schwab, Theatre 2.
16.00/16.30 Internet Marketing Successful online marketing maximise return from your web-site, by Overture, Theatre 1.
Day two: Wednesday, 12 Feb.
10.30/11.00 Lifestyle data Right customer, right place, right time by Mapinfo , Theatre 1.
11.10/11.40 Email Marketing E-mail marketing, the rights & wrongs using technology & creativity to build profitable customer relations by MediaCo & Vodafone m-pay bill , Theatre 2.
11.50/12.20 Campaign Management The importance of building a customer intelligence framework by Unica & M&S, Theatre 1.
12.30/13.00 Marketing Automation Get a quick return on your marketing investment, by Identex & Dixon Motors, Theatre 2.
14.00/14.30 Click Stream Get a bang for your buck: how click stream delivers ROI, by E-spotting Media, Theatre 2.
14.40/15.10 Internet Marketing Employ new media for customer service, by Claritas, Theatre 1.
15.20/15.50 Customer Intelligence Insight or out the door, by ClarityBlue & Freeserve, Theatre 2.
16.00/16.30 Data Analytics The analytic paradox or why simple questions are hard to answer, by Alterian, Theatre 1.
TECHNOLOGY FOR CUSTOMER SERVICE
Day one: Tuesday, 11 Feb.
10.30/11.00 Call/Contact Centres Dialling technology can increase lead generation by 300 per cent, by AmCat , Theatre 2.
12.30/13.00 Customer Service How new analytical techniques enhance customer service and customer profitability, by Alterian , Theatre 1.
14.00/14.30 e-CRM Driving O2 loyalty, using 1-to-1 multi-channel communications, by insight@tmw , Theatre 1.
14.40/ 15.10 CRM Ten top tips for implementing a CRM solution, by Microsoft Business Solutions , Theatre 2.
Day two: Wednesday, 12 Feb.
10.30/11.00 e-Supply Improving document distribution & workflow, by Adobe & Press Index , Theatre 2.
12.30/13.00 CRM The importance of an integrated marketing & CRM solution, by Care Business Solutions , Theatre 1.
14.00/14.30 e-CRM e-CRM: Does size matter?, by Maximizer Software , Theatre 1.
14.40/15.10 Call/Contact Centres Customer segmentation: exploring the significance of customer segmentation in the CRM-enabled world, by Genesys , Theatre 2.
TECHNOLOGY FOR SALES
Day one: Tuesday, 11 Feb.
11.10/11.40 Sales Force Automation Selling with intelligence, by OneSource , Theatre 1.
11.50/12.20 e-Sales What use is CRM until youve got C!, by e-Sales & Wundercars , Theatre 2.
15.20/15.50 Lead Management Leads are the lifeblood of selling, by Practique & Samsung , Theatre 1.
16.00/16.30 Presentation Skills Killer sales presentations, by M62, Theatre 2.
Day two: Wednesday, 11 Feb.
11.10/11.40 Presentation Skills Multi-media sales tools for the laptop or desktop, by FirstPresenter , Theatre 1.
11.50/12.20 Lead Management Realtime business intelligence, by BlueSheep , Theatre 2.
15.20/15.50 e-Sales What use is CRM until youve got C!, by e-Sales and Wundercars , Theatre 1.
16.00/16.30 Sales Force Automation Selling with intelligence, Onesource , Theatre 2.
See related articles:
- “SPECIAL TFM UK 2003: Product insight”
- ‘Future of CRM to be debated at Technology for Marketing 2003’
- ‘Microsoft Business Solutions Sponsors Technology For Marketing 2003’
- ‘TFM 2003 introduces the specialist Call & Contact Centre Pavilion’
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