The vector of customer communications and the part it plays within the marketing function will be acknowledged at Technology For Marketing 2003 (TFM 2003) with the introduction of the specialist Call & Contact Centre Pavilion. Organised by CMP Europe Ltd, TFM 2003 will take place from 11-12 February 2003 at The National Hall, Olympia, in London.
The Call & Contact Centre Pavilion will play host to five organisations specialised in call and contact centre technology and services. Experts from Genesys, Pivotal, Primus, Amcat and Noetica, will be on hand to discuss the latest industry solutions to those who visit the Call & Contact Centre Pavilion .
As the need for customer retention as well as new customer acquisition grows, organisations need to find more efficient and effective ways to communicate with their customers.
Whether that communication is for the purposes of brand reinforcement, marketing fulfilment, market research or telemarketing; marketing professionals need to know what their customers understanding and requirements are in relation to their organisation and its products and services. One of the most direct and obvious ways to do this is to use a call and contact centre, explains Phil Hunter, event director for TFM 2003.
By visiting the Call & Contact Centre Pavilion, visitors will be able to find out the best ways to set up and/or use a call and contact centre, outsource a call centre or telemarketing operation, and gain expert advice on how to use a call and contact centre to their best advantage, Hunter concluded.
2003-01-22
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